June 13, 2014

Everyday Beauty - Linda of Body Bijou

Meet Linda!

Linda is the 14 year old founder of Body Bijou, a company she started when she became interested in jewelry design, and a desire to help educate young women. After a trip to Kenya with her family, Linda and her sister Susanna realized they couldn't ignore the fact that not all women were as privileged as them.

Upon returning to Canada, Susanna founded Girls Helping Girls, a not-for-profit that helps girls in need attend school. Linda then decided that Body Bijou's business model would donate 50% of net profits to her sister's charity.

Linda is well-spoken, confident, smart and stunning (I mean, I remember looking like an awkward green bean in Grade 9!!). She's passionate about giving back to those less fortunate, and devoted to working on her designs. Last night she won Startup Canada's Young Entrepreneur of the Year award. I stood by as guest after guest came up to congratulate and listen to her speak.

Body Bijou has a wide variety of handmade jewelry, and unique pieces like body chains, ringalets and hip chains. The best part of purchasing a product is knowing that half of your contribution is going directly to improve the status of women all over the world. There has never been a time where education for girls and raising their social status has been more important.

In some exciting news, I'm happy to announce that I am Body Bijou's new PR Director! While I still have my day job, this project is very close to my heart. It has been a great experience working with Linda and her amazing mother. 

To learn more about Body Bijou, Girls Helping Girls and Linda's story, visit their website, follow them on Twitter, and reach out on Facebook