These were the questions I asked myself as I attended the launch party for Medium Magazine at the Thompson Landry Art Gallery in the Distillery District.
Medium is "Canada's first beauty and fashion based interactive tablet magazine." The monthly magazine is downloadable (free of charge) on any iPad and allows the reader to interact with the content. For example, if the reader likes the shoes in a shoot, they can tap on the model and the model will spin around, and information on the product will appear. It reminds me of the Harry Potter portraits when the person in the photograph comes to life. (Apologies to all the non-Harry fans who missed this reference.)
So congrats to Medium for a successful launch! You can find Medium on their website or follow them on Twitter here.